Bladon Microturbine signs multi-year partnership with Jubaili Bros
Bladon signed a multi-year, multi-country distribution agreement with Jubaili Bros covering the Middle East, Africa and Asia.
Leamington, UK, and Dubai, UAE. Bladon Microturbine announced a multi-year partnership with Jubaili Bros, one of the largest power solutions providers in the Middle East, Africa and Asia. The agreement is a multi-country distribution partnership covering all three regions, and it is the first of its kind for Bladon, giving the company a route to market through an established distributor with a large existing customer base in territories where reliable, low-maintenance power is in high demand.
Opening new markets beyond telecoms
Under the agreement, Bladon's microturbine generator (MTG) joins Jubaili Bros' existing power solutions portfolio, which serves tower companies and mobile network operators across the Middle East, Africa and Asia. The partnership also opens the door to sectors beyond telecoms, including commercial, industrial, oil and gas, and mining customers who face similar challenges around remote power, fuel logistics and maintenance overheads. Jubaili Bros' network gives Bladon access to buyers in these sectors who would otherwise be difficult for a smaller manufacturer to reach directly.
Bladon units had already been dispatched to Nigeria and the UAE under the partnership, and a training programme was underway to prepare Jubaili Bros' technical teams to install, commission and service the turbines across the territories covered by the agreement. This training component was intended to ensure that customers received the same standard of support from Jubaili Bros as they would from Bladon directly, an important consideration for operators evaluating a new power technology at scale.
Scale and reach of the partnership
Jubaili Bros brought considerable scale to the partnership. The company employs around 1,500 staff across 30 branches and service centres in 11 countries, and has been supplying power solutions for 45 years, delivering more than 20 GW of power to a customer base of over 10,000 organisations. For Bladon, aligning with a distributor of this size meant that its microturbine technology could be presented to customers through an established sales, logistics and service infrastructure rather than being built from scratch market by market.
“We're very excited to work with the professional power solutions team at Jubaili Bros; the addition of Jubaili Bros' impressive network of customers, manufacturing and service locations provides the necessary ecosystem that the market needs to adopt our microturbine technology”
“Over the last 45 years, Jubaili Bros has been providing more than 20 GW in power solutions to our global customer base. Our team has been closely watching the progress that Bladon has made in the market for delivering low maintenance clean power to the telecommunications market. Serving over 10,000 customers we see Bladon's solution as the right complement to our portfolio that can offer even more value to how we solve our customers' increasing clean power challenges.”
At the time of the announcement, both companies said they expected the partnership to accelerate adoption of low-maintenance, fuel-flexible power generation across markets where diesel generators remain the default choice, and to give customers in the Middle East, Africa and Asia a locally supported route to Bladon's technology.
This article is part of the Bladon archive and reflects the position at the date of publication.